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期刊論文
  1. Carol Y. Lu, Michael Marek, Brendan Chen, I Cheng Pai , “An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce” , 2020 , International Journal of Online Marketing , vol.10 , p.1-1. (ESCI期刊)
  2. Carol Y. Lu , David Dean , Dwi Suhartanto , Ananda Sabil Hussein , Suwatno , Lusianus Kusdibyo , Brendan T. Chen & Arie Indra Gunawan , “Predicting Tourist Loyalty toward Cultural Creative Attractions the Moderating Role of Demographic Factors” , 2020 , Journal of Quality Assurance in Hospitality and Tourism , p.0-0. (SNIP期刊)(SJR期刊)
  3. Brendan T. Chen, Carol Y. Lu, Meng Chuan Chang & Chia Yun Joy Lin , “ Motives for internships-airline ground crew as an example” , 2020 , Journal of Teaching in Travel & Tourism , p.0-0. (Scoup期刊)
  4. Suhartanto, D.; Lu,, Y. C; Hussein, A.S., ; Chen, B. T. , “ Scrutinizing Shopper and Retailer Perception on Shopping Destination Image” , 2018 , Advances in Hospitality and Tourism Research , vol.6 , p.169-187. (ESCI期刊)(Scopus期刊)
  5. Lu, C.C; Chi, Q.C; Lu, Y.C* , “Sensation seeking, message sensation value, and destinations: A cross cultural comparison” , 2017 , Journal of Hospitality & Tourism Research , vol.41 , p.357-383. (SSCI期刊)
  6. Lu, C. Y; Yeh, W.J; Chen, T.B , “The Study of International Students’ Behavior Intention for Leisure Participation: Using Perceived Risk as Moderator” , 2016 , Journal of Quality Assurance in Hospitality & Tourism. , vol.17 , p.224-236.
  7. Lu, C. C;Gursoy, D; Lu, Y.C* , “Antecedents and Outcomes of Consumers' Confusion” , 2016 , Annals of Tourism Research , vol.57 , p.76-93. (SSCI期刊)
  8. Lu, C.C; Gursoy, D; Lu, Y. C* , “Authenticity perceptions, brand equity and brand choice intention:The case of ethnic restaurants ” , 2015 , International Journal of Hospitality Management , vol.50 , p.36-45. (SSCI期刊)
  9. Carol Yirong Lu; Celine Berchoux; Michael Marek; Brendan T. Chen , “Service quality and customer satisfaction: Qualitative research implications for luxury hotel.” , 2015 , International Journal of Culture, Tourism Hospitality Research , vol.9 , p.168-182. (ABI期刊)
  10. Chun-Min Kuo; Shin-Hwei, Yuo; Carol Y. Lu* , “Integration of the Kano and QFD model in health food development: using black beans as examples” , 2014 , Quality & Quantity , vol.48 , p.225-242. (SSCI期刊)
  11. Kuo,C. M; Chen, L. C; Lu, Y. C , “Factorial Validation of Hospitality Service Attitude” , 2012 , International Journal of Hospitality Management , vol.31 , p.944-951. (SSCI期刊)
  12. Lu, Y.C.; Chen, B. T. , “ The potential for active online learning in Taiwanese Tourism Degree Programs based on online educational experiences of graduate Students.” , 2011 , The Journal of Teaching in Travel and Tourism , vol.11 , p.1-19.
  13. Chen T. B.; Lu, Y. C.; Wu, H , “An exploratory study on RV travel in Taiwan : College students and perceptions” , 2010 , Journal of Hospitality Marketing and Management , vol.19 , p.658-675.
  14. Chen T. B.; Lu, Y. C , “Assessing the leisure travel behavior of foreign and domestic graduates in Central United States” , 2010 , African Journal of Business Management , vol.4 , p.1554-1563. (SSCI期刊)
  15. Carol Y. Lu; Cheng Chieh Lu , “ Less is more: Printed text with simplicity and clarity design” , 2009 , The Business Review, Cambridge , vol.13 , p.81-86.
  16. Brendan T. Chen; Carol Y. Lu; Dephane Chang , “Working Holiday Makers: A Qualitative Study of Taiwanese Students Experience in Australia” , 2009 , The Business Review, Cambridge , vol.13 , p.267-272.
研討會論文
  1. Lu, Y. C ; Rosa Susana Pebe Perez , “The Study of the Human Resource Environment and Opportunities for Improvement within the Hospitality Industry” , 2018 , 8th Advances in Hospitality and Tourism Marketing and Management conference , 2018 /6 /25 ~ 2018 /6 /29 , Thailand .
  2. Lu, Y. C ; I-Cheng Pai , “A Study of Purchase Behavior from Facebook Live Platform :A Means-End Chain Approach ” , 2018 , 8th Advances in Hospitality and Tourism Marketing and Management conference , 2018 /6 /25 ~ 2018 /6 /29 , Thailand .
  3. Lu, C. Y., Hsu, Y. J. , “The effects of advertising value and brand attitude on consumer purchase intention-brand familiarity as a moderator” , 2016 , 6th ahtmm conference , 2016 /7 /14 ~ 2016 /7 /17 , 大陸地區 .
  4. Carol Yirong Lu; Allan Cheng Chieh Lu , “The consumers authenticity perception for ethic restaurant” , 2015 , Advance in Hospitality and Tourism Marketing and Management (AHTMM) conference , 2015 /6 /18 ~ 2015 /6 /21 , Japan .
  5. Carol Yirong Lu; Ming Jing Jhuang; Tusn Heng Lee, Yi Sheng Zhuang , “Third-Person Effects of Tourist Sign.” , 2015 , Advance in Hospitality and Tourism Marketing and Management (AHTMM) conference , 2015 /6 /18 ~ 2015 /6 /21 , Japan .
  6. Lu, Y. C, Lin, C. W., and Chang, C. F , “Work Engagement Mediating the Relationship Between Transformational Leadership and Job Performance.” , 2013 , 3rd Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference , 2013 /6 /25 ~ 2013 /6 /30 , 中華民國 台灣 .
  7. Lu, Y. C, and Lin, Y,D , “The Interaction Between Message Sensation Value and Argument Quality on Online Message effectiveness-The trait of sensation seeking as a moderator.” , 2013 , 3rd Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference , 2013 /6 /25 ~ 2013 /6 /30 , 中華民國 台灣 .
  8. Lu, Y. C, and Yeh C. Y , “The Effect of Mobile Advertising Content and Communication Effect on Mobile Purchasing Intention.” , 2013 , 3rd Advances in Hospitality and Tourism Marketing and Management , 2013 /6 /25 ~ 2013 /6 /30 , 中華民國 台灣 .
  9. Lu, Y. C, and Yeh, J.W , “The Study of International Student’s Behavior Intention for Leisure Participation: Using Perceived Risk as a moderator” , 2013 , . 3rd Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference , 2013 /6 /25 ~ 2013 /6 /30 , 中華民國 台灣 .
  10. Lu, Y. C,; Chen, B. T , “Examining Effects of Subliminal Priming on Promoting Healthy Eating Patterns” , 2013 , China Tourism and China-Hotel Branding Forum 2013 , 2013 /5 /16 ~ 2013 /5 /18 , Hong Kong .
  11. BERCHOUX C？line; Lu, Y. C. , “The Importance of the Quality Services Attributes Provided by Luxury Hotel: From Operators’ and Consumers’Perspective” , 2012 , 2012 Advances in Hospitality and Tourism Marketing and Management Conference , 2012 /5 /31 ~ 2012 /6 /3 , Hellenic Republic .
  12. Lu, Y. C.., Liao, Y. H , “An Investigation of Consumer Attitudes and Behaviors toward Green Hotel” , 2012 , 2012 Advances in Hospitality and Tourism Marketing and Management Conference , 2012 /5 /31 ~ 2012 /6 /3 , Hellenic Republic .
  13. Lu, C. Y.; Chen, B. T , “TRAVELRES TRAVEL INTENTIONS: IMPLICATIONS OF PAST TRAVEL EXPERIENCES AND PERCEPTIONS OF RISK ” , 2011 , The Advances in Hospitality and Tourism Marketing and Management , 2011 /6 /19 ~ 2011 /6 /24 .
  14. Huang, K. H.; Lu, C. Y. , “An Exploratory study on tourists' perceptions of aboriginal tourism” , 2011 , The Advance of Hospitality and Tourism Marketing and Management , 2011 /6 /19 ~ 2011 /6 /24 .
  15. Lu, C. Y.; Chen, B. T. , “Examining the impact of advertisements containing catchphrase messages on consumers’ destination image and behavioral intentions” , 2011 , The Advance in Hospitality of Tourism Marketing and Management , 2011 /6 /19 ~ 2011 /6 /24 .
  16. Carol Y. Lu; Wan-Lin Lin; Hsi-Peng Tseng , “The Effects of Internship Satisfaction on Hospitality Students' Attitudes toward Job Retention” , 2010 , 8th Asia-Pacific CHRIE Conference 2010 , 2010 /6 /3 ~ 2010 /6 /6 .
  17. Brendan T. Chen; Homer Wu; Carol Y. Lu , “A Study of Exploring Taiwan’s International Students’ Intentions for their Recreational Activities Based on the Theory of Planned Behavior” , 2010 , 8th Apac CHRIE Conference , 2010 /6 /3 ~ 2010 /6 /6 .