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期刊論文
  1. Chyong-ling Lin; Jin-Tsann Yeh; I-Hsuan Kang , “The analysis of shopping website design according to PCM matrix” , 2019 , Vanung Journal , p.2019-2019.
  2. Chyong-Ling Lin; Jin-Tsann Yeh; Mong-Chun Wu; Wei-Chung Lee , “Religious Orientation, Endorser Credibility, and the Portrayal of Female Nurses by the Media” , 2015 , Journal of Religion and Health , vol.54 , p.1699-1711. (SSCI期刊)
  3. Yeh, J. and Lin, J. , “Beauty and Healing:Examining Sociocultural Expectations of the Embodied Goddess.” , 2013 , Journal of Religion and Health , vol.52 , p.318-334. (SSCI期刊)(AHCI期刊)
  4. Lin, C. and Yeh, J. , “Modeling religious involvement: a qualitative integration based on female role visualization consumption.” , 2013 , Quality and Quantity: International Journal of Methodology , vol.47 , p.561-566. (SSCI期刊)
  5. Lin, Chyong-Ling; Yeh, Jin-Tsann; Lo, Wen-Chi , “Humor roles of females in a product color matrix: a qualitative conceptual development” , 2012 , Quality & Quantity , vol.46 , p.365-370. (SSCI期刊)
  6. Lin, C. and Yeh, J. , “Marketing Aesthetics on the Web:Personal Attributes and Visual Communication .” , 2010 , proceeding of 2010 ICMIT , vol.2010 , p.1083-1088. (EI期刊)
  7. Lin, C. and Yeh, J. , “Comparing Society's Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness” , 2009 , Journal of Business Ethics , vol.90 , p.61-79. (SSCI期刊)
  8. Lin, C. , “Sexual Issues: The Analysis of Female Role Portrayal Preference in Taiwanese Print Ads.” , 2008 , Journal of Business Ethics. , vol.83 , p.409-418. (SSCI期刊)
  9. 林瓊菱 , “網路廣告點選因素之市場行銷美學研究” , 2006 , 圖文傳播學報 , vol.6 , p.2-17.
研討會論文
  1. Lin, C., Yeh, J., & Hsu, J. , “THE RESEARCH OF CONTEMPORY BRASSIERE TELEVISION COMMERCIAL UPON SOCIAL FEMINISM IN TAIWAN. ” , 2018 , UAC International Summer Conference in Okinawa. , 2018 /8 /18 ~ 2018 /8 /20 , Japan .
  2. Lin, C., Yeh, J., & Huang, Y. , “ How to solve the problems with Taiwanese Hakka culture tourism marketing.” , 2018 , 2018 International Conference on Business and Information. , 2018 /1 /6 ~ 2018 /1 /8 , Republic of Korea .
  3. Lin, C., Yeh, J., & Wang, T. , “The Effect of Airline Cabin Crew Uniform on Consumer Behavior.” , 2017 , UAC International Summer Conference in Hokkaido, , 2017 /7 /9 ~ 2017 /7 /11 , Japan .
  4. Yeh, J., Lin, C., & Wang, S , “The actresses character casting in Asian soap opera.” , 2016 , Universal Academic Cluster International Spring Conference in Nagoya , 2016 /4 /5 ~ 2016 /4 /5 , Japan .
  5. 葉金燦、林瓊菱 , “從女性服裝描繪之觀點探討網路衝動性購買” , 2016 , 2016創新感性設計學術研討會 , 2016 /4 /28 ~ 2016 /4 /28 , 中華民國 台灣 .
  6. 葉金燦、林瓊菱 , “Creativity and marketing: The analysis of the contemporary female ads image by humor persuasive pattern and product color Matrix.” , 2015 , 2015創新感性設計學術研討會 , 2015 /4 /16 ~ 2015 /4 /16 , 中華民國 台灣 .
  7. 葉金燦、林瓊菱 , “ Fairy tales consumption: Female portrayals in contemporary illustration.” , 2014 , 2014新造型新設計學術研討會 , 2014 /5 /29 ~ 2014 /5 /29 , 中華民國 台灣 .
  8. Lin, C., Yeh, J. , “The Study of Usability Performance in the E-commerce websites” , 2013 , The 3rd International Conference on E-Business Technology and Strategy , 2013 /6 /28 ~ 2013 /6 /30 , Macau .
  9. 葉金燦、林瓊菱 , “Feminist actualization toward humorous culture value: approaches to feminist visual consumption upon product categorization. ” , 2013 , 2013風潮設計與休閒美容產業國際學術研討會 , 2013 /3 /28 ~ 2013 /3 /28 , 中華民國 台灣 .
  10. Lin, C., Yeh, J., and Kao, C. , “An Empirical Comparison of Usability Performance in the E-Commerce Websites.” , 2012 , 2012 International Conference on Business and Information , 2012 /7 /1 ~ 2012 /7 /3 , Japan .
  11. Lin, C. and Yeh, J. , “The Female Visualized Consumption Development beneath Religious Culture Demonstrated in Taiwan Medicine Industry. ” , 2011 , 2011 ISML , 2011 /7 /2 ~ 2011 /7 /9 , 中華民國 台灣 .
  12. 林瓊菱, 陳郁蕙 , “人格特質與化妝品品牌個性之選擇與關連” , 2011 , 2011年海峽兩岸管理理論与應用研討會 , 2011 /4 /6 ~ 2011 /4 /6 , 大陸地區 .
  13. Yeh, J. and Lin, C. , “Feminist Consciousness and Media Culture:From Religious Views.” , 2010 , Proceeding of 2010 ICMSEM , 2010 /11 /15 ~ 2010 /11 /17 , 中華民國 台灣 .
  14. Lin, C. and Yeh, J. , “Female humor and product attribution:understanding women’s place in advertising consumption” , 2010 , Proceeding of 2010ICMSEM , 2010 /11 /15 ~ 2010 /11 /17 , 中華民國 台灣 .
  15. Lin, C. and Yeh, J. , “Religious Rescuing: The Cross-culture Divine Feminine Visualization and Consumption in Medicine Ads” , 2008 , The 2nd World Business Ethics Forum: Rethinking the Value of Business Ethics, , 2008 /12 /11 ~ 2008 /12 /12 , Hong Kong .
  16. Lin, C., Yeh, J. , “Measuring Society's Awareness ofWomen: Media-portrayed Idealized Images and Physical Attractiveness” , 2008 , The 2nd World Business Ethics Forum Theme: Rethinking the Value of Business Ethics , 2008 /12 /11 ~ 2008 /12 /12 , Hong Kong .
  17. Yeh, J. and Lin, C. , “Approaches to Visual Consumption—The Cross Cultural Study of Female Role Portrayal, Physical Attractiveness, and Visua Appeal” , 2008 , 2008 Annual Meeting of the Human Behavior and Evolution Society , 2008 /6 /4 ~ 2008 /6 /8 , Japan .
部分專書
  1. Lin, C.; Yeh, J.; Kao, C. , 編著者 , “The study of usability performance in the e-commerce websites.” , Innovation in the high-tech economy , Springer Verlag , 2014 , 9783642415845 .